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- 2001418516 contributor B9129683.
- 2001418516 created "c2001.".
- 2001418516 date "2001".
- 2001418516 date "c2001.".
- 2001418516 dateCopyrighted "c2001.".
- 2001418516 description "Includes bibliographical references (p. [275]-283).".
- 2001418516 extent "286 p. :".
- 2001418516 identifier "8449310555".
- 2001418516 isPartOf "Papeles de comunicación ; 33".
- 2001418516 issued "2001".
- 2001418516 issued "c2001.".
- 2001418516 language "spa".
- 2001418516 publisher "Barcelona : Paidós,".
- 2001418516 spatial "Spain.".
- 2001418516 subject "Advertising Spain.".
- 2001418516 subject "HF5813.S8 C37 2001".
- 2001418516 type "text".