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- 2002008567 contributor B9199488.
- 2002008567 contributor B9199489.
- 2002008567 created "c2002.".
- 2002008567 date "2002".
- 2002008567 date "c2002.".
- 2002008567 dateCopyrighted "c2002.".
- 2002008567 extent "xv, 299 p. :".
- 2002008567 identifier "0787962554".
- 2002008567 identifier 2002008567.html.
- 2002008567 identifier 2002008567.html.
- 2002008567 identifier 2002008567.html.
- 2002008567 isPartOf "Jossey-Bass business & management series".
- 2002008567 issued "2002".
- 2002008567 issued "c2002.".
- 2002008567 language "eng".
- 2002008567 publisher "San Francisco, CA : Jossey-Bass,".
- 2002008567 subject "658.8/27 21".
- 2002008567 subject "Brand name products.".
- 2002008567 subject "HD69.B7 D384 2002".
- 2002008567 subject "Product management.".
- 2002008567 title "Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker.".
- 2002008567 type "text".