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- 2002011305 contributor B9202689.
- 2002011305 created "c2002.".
- 2002011305 date "2002".
- 2002011305 date "c2002.".
- 2002011305 dateCopyrighted "c2002.".
- 2002011305 description "Includes bibliographical references and index.".
- 2002011305 description "Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.".
- 2002011305 extent "xiii, 320 p. :".
- 2002011305 identifier "0471236934 (cloth : alk. paper)".
- 2002011305 identifier 2002011305.html.
- 2002011305 identifier 2002011305.html.
- 2002011305 identifier 2002011305.html.
- 2002011305 issued "2002".
- 2002011305 issued "c2002.".
- 2002011305 language "eng".
- 2002011305 publisher "New York : Wiley,".
- 2002011305 subject "658.8/12 21".
- 2002011305 subject "Consumer satisfaction.".
- 2002011305 subject "HF5415.13 .W467 2002".
- 2002011305 subject "Marketing Management.".
- 2002011305 tableOfContents "Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.".
- 2002011305 title "Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.".
- 2002011305 type "text".