Matches in Library of Congress for { <http://lccn.loc.gov/2002012222> ?p ?o. }
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- 2002012222 contributor B9203795.
- 2002012222 created "c2002.".
- 2002012222 date "2002".
- 2002012222 date "c2002.".
- 2002012222 dateCopyrighted "c2002.".
- 2002012222 description "All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology.".
- 2002012222 description "Includes bibliographical references (p. 309-312) and index.".
- 2002012222 extent "x, 321 p. :".
- 2002012222 identifier "0793155606".
- 2002012222 issued "2002".
- 2002012222 issued "c2002.".
- 2002012222 language "eng".
- 2002012222 publisher "Chicago : Dearborn Trade Pub.,".
- 2002012222 subject "658.8/27 21".
- 2002012222 subject "Brand name products.".
- 2002012222 subject "Branding (Marketing)".
- 2002012222 subject "Customer relations.".
- 2002012222 subject "HD69.B7 V563 2002".
- 2002012222 tableOfContents "All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology.".
- 2002012222 title "Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.".
- 2002012222 type "text".