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- 2002022914 contributor B9215901.
- 2002022914 created "c2003.".
- 2002022914 date "2003".
- 2002022914 date "c2003.".
- 2002022914 dateCopyrighted "c2003.".
- 2002022914 description "Includes bibliographical references (p. 185-191) and index.".
- 2002022914 extent "xix, 202 p. :".
- 2002022914 identifier "0130613177".
- 2002022914 issued "2003".
- 2002022914 issued "c2003.".
- 2002022914 language "eng".
- 2002022914 publisher "Upper Saddle River, NJ : Prentice Hall,".
- 2002022914 subject "658.8/02 21".
- 2002022914 subject "HF5415.13 .W66 2003".
- 2002022914 subject "Marketing Management Handbooks, manuals, etc.".
- 2002022914 title "The marketing plan : a handbook / Marian Burk Wood.".
- 2002022914 type "text".