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- 2002030890 contributor B9224625.
- 2002030890 contributor B9224626.
- 2002030890 created "c2003.".
- 2002030890 date "2003".
- 2002030890 date "c2003.".
- 2002030890 dateCopyrighted "c2003.".
- 2002030890 description "Includes bibliographical references and index.".
- 2002030890 extent "xxiii, 308 p. :".
- 2002030890 identifier "0765609738 (alk. paper)".
- 2002030890 issued "2003".
- 2002030890 issued "c2003.".
- 2002030890 language "eng".
- 2002030890 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2002030890 subject "658.8/343 21".
- 2002030890 subject "Advertising.".
- 2002030890 subject "Brand name products.".
- 2002030890 subject "HF5823 .J718 2003".
- 2002030890 title "What's in a name? : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.".
- 2002030890 type "text".