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- 2002035398 contributor B9229090.
- 2002035398 created "2003.".
- 2002035398 date "2003".
- 2002035398 date "2003.".
- 2002035398 dateCopyrighted "2003.".
- 2002035398 description "Includes bibliographical references (p. 177-180) and index.".
- 2002035398 extent "xix, 185 p. :".
- 2002035398 identifier "0805842675 (c : alk. paper)".
- 2002035398 identifier "0805842683 (pbk. : alk. paper)".
- 2002035398 identifier 2002035398-d.html.
- 2002035398 isPartOf "LEA's communication series".
- 2002035398 issued "2003".
- 2002035398 issued "2003.".
- 2002035398 language "eng".
- 2002035398 publisher "Mahwah, N.J. : Lawrence Erlbaum,".
- 2002035398 subject "659 21".
- 2002035398 subject "Advertising media planning.".
- 2002035398 subject "HF5826.5 .K38 2003".
- 2002035398 subject "Marketing channels.".
- 2002035398 subject "Mass media and business.".
- 2002035398 title "The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.".
- 2002035398 type "text".