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- 2002071137 contributor B9241485.
- 2002071137 created "c2003.".
- 2002071137 date "2003".
- 2002071137 date "c2003.".
- 2002071137 dateCopyrighted "c2003.".
- 2002071137 description "Includes bibliographical references (p. 305-306) and index.".
- 2002071137 extent "xvi, 311 p. :".
- 2002071137 identifier "0789017695".
- 2002071137 identifier "0789017709 (pbk.)".
- 2002071137 identifier 2002071137-d.html.
- 2002071137 issued "2003".
- 2002071137 issued "c2003.".
- 2002071137 language "eng".
- 2002071137 publisher "New York : Best Business Books,".
- 2002071137 subject "658.8/02 21".
- 2002071137 subject "HF5415.135 .N957 2003".
- 2002071137 subject "Marketing Decision making.".
- 2002071137 subject "Marketing Management.".
- 2002071137 subject "Marketing Planning.".
- 2002071137 title "Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.".
- 2002071137 type "text".