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- 2002152610 contributor B9264228.
- 2002152610 created "c2003.".
- 2002152610 date "2003".
- 2002152610 date "c2003.".
- 2002152610 dateCopyrighted "c2003.".
- 2002152610 description "Includes bibliographical references (p. 153-156) and index.".
- 2002152610 description "You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.".
- 2002152610 extent "xvii, 165 p. :".
- 2002152610 identifier "1578517982 (alk. paper)".
- 2002152610 identifier 2002152610.html.
- 2002152610 issued "2003".
- 2002152610 issued "c2003.".
- 2002152610 language "eng".
- 2002152610 publisher "Boston : Harvard Business School Press,".
- 2002152610 subject "658.8/27 21".
- 2002152610 subject "Brand name products.".
- 2002152610 subject "HD69.B7 M67 2003".
- 2002152610 subject "New products Management.".
- 2002152610 tableOfContents "You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.".
- 2002152610 title "United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser.".
- 2002152610 type "text".