Matches in Library of Congress for { <http://lccn.loc.gov/2002152803> ?p ?o. }
Showing items 1 to 25 of
25
with 100 items per page.
- 2002152803 contributor B9264446.
- 2002152803 contributor B9264447.
- 2002152803 created "c2003.".
- 2002152803 date "2003".
- 2002152803 date "c2003.".
- 2002152803 dateCopyrighted "c2003.".
- 2002152803 description "Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.".
- 2002152803 description "Includes bibliographical references (p. 217-218) and index.".
- 2002152803 extent "xii, 228 p. :".
- 2002152803 identifier "0071393099 (acid-free)".
- 2002152803 identifier 2002152803.html.
- 2002152803 identifier 2002152803.html.
- 2002152803 issued "2003".
- 2002152803 issued "c2003.".
- 2002152803 language "eng".
- 2002152803 publisher "New York : McGraw-Hill,".
- 2002152803 subject "658.8/27 21".
- 2002152803 subject "Advertising Brand name products.".
- 2002152803 subject "Brand name products.".
- 2002152803 subject "Branding (Marketing)".
- 2002152803 subject "HD69.B7 P477 2003".
- 2002152803 subject "Trademarks Design.".
- 2002152803 tableOfContents "Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.".
- 2002152803 title "Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.".
- 2002152803 type "text".