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- 2002156137 contributor B9268252.
- 2002156137 contributor B9268253.
- 2002156137 created "c2003.".
- 2002156137 date "2003".
- 2002156137 date "c2003.".
- 2002156137 dateCopyrighted "c2003.".
- 2002156137 description "Includes bibliographical references and index.".
- 2002156137 extent "x, 246 p. :".
- 2002156137 identifier "0471273457 (alk. paper)".
- 2002156137 identifier 2002156137.html.
- 2002156137 identifier 2002156137.html.
- 2002156137 identifier 2002156137.html.
- 2002156137 issued "2003".
- 2002156137 issued "c2003.".
- 2002156137 language "eng".
- 2002156137 publisher "Hoboken, N.J. : J. Wiley,".
- 2002156137 subject "658.8 21".
- 2002156137 subject "Advertising.".
- 2002156137 subject "Demand (Economic theory)".
- 2002156137 subject "HF5823 .S19 2003".
- 2002156137 subject "Marketing.".
- 2002156137 title "Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly.".
- 2002156137 type "text".