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- 2002192262 contributor B9269985.
- 2002192262 created "c2003.".
- 2002192262 date "2003".
- 2002192262 date "c2003.".
- 2002192262 dateCopyrighted "c2003.".
- 2002192262 description "Includes bibliographical references (p. 253) and index.".
- 2002192262 extent "xi, 260 p. ;".
- 2002192262 identifier "0471263664".
- 2002192262 identifier 2002192262.html.
- 2002192262 identifier 2002192262.html.
- 2002192262 identifier 2002192262.html.
- 2002192262 issued "2003".
- 2002192262 issued "c2003.".
- 2002192262 language "eng".
- 2002192262 publisher "Hoboken, N.J. : J. Wiley,".
- 2002192262 spatial "United States.".
- 2002192262 subject "659.2/0973 21".
- 2002192262 subject "Brand name products United States.".
- 2002192262 subject "HD69.B7 L486 2003".
- 2002192262 subject "Public relations United States.".
- 2002192262 title "A branded world : adventures in public relations and the creation of superbrands / Michael Levine.".
- 2002192262 type "text".