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- 2002282225 alternative "Subtitle on cover: Strategies for reaching the new hybrid consumer".
- 2002282225 contributor B9280722.
- 2002282225 contributor B9280723.
- 2002282225 created "c2002.".
- 2002282225 date "2002".
- 2002282225 date "c2002.".
- 2002282225 dateCopyrighted "c2002.".
- 2002282225 description "Includes bibliographic references and index.".
- 2002282225 description "Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.".
- 2002282225 extent "xxviii, 336 p. :".
- 2002282225 identifier "0130650757".
- 2002282225 identifier 2002282225.html.
- 2002282225 issued "2002".
- 2002282225 issued "c2002.".
- 2002282225 language "eng".
- 2002282225 publisher "Upper Saddle River, NJ : Financial Times Prentice Hall,".
- 2002282225 subject "658.8 21".
- 2002282225 subject "Communication in marketing.".
- 2002282225 subject "Consumer behavior.".
- 2002282225 subject "HF5415.1265 .W558 2002".
- 2002282225 subject "Internet marketing.".
- 2002282225 subject "Marketing.".
- 2002282225 tableOfContents "Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.".
- 2002282225 title "Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.".
- 2002282225 title "Subtitle on cover: Strategies for reaching the new hybrid consumer".
- 2002282225 type "text".