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- 2003000689 contributor B9498397.
- 2003000689 created "c2004.".
- 2003000689 date "2004".
- 2003000689 date "c2004.".
- 2003000689 dateCopyrighted "c2004.".
- 2003000689 description "Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.".
- 2003000689 extent "xiii, 240 p. :".
- 2003000689 identifier "0071408797 (hardcover : alk. paper)".
- 2003000689 identifier 2003000689.html.
- 2003000689 identifier 2003000689.html.
- 2003000689 issued "2004".
- 2003000689 issued "c2004.".
- 2003000689 language "eng".
- 2003000689 publisher "New York : McGraw-Hill,".
- 2003000689 subject "658.8/04 21".
- 2003000689 subject "HF5438.25 .C64 2004".
- 2003000689 subject "Industrial marketing.".
- 2003000689 subject "Sales management.".
- 2003000689 subject "Selling Data processing.".
- 2003000689 subject "Selling.".
- 2003000689 tableOfContents "Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.".
- 2003000689 title "The fundamentals of business to business sales and marketing / John M. Coe.".
- 2003000689 type "text".