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- 2003007631 contributor B9505657.
- 2003007631 created "2003.".
- 2003007631 date "2003".
- 2003007631 date "2003.".
- 2003007631 dateCopyrighted "2003.".
- 2003007631 description "Includes bibliographical references and index.".
- 2003007631 extent "xv, 298 p. :".
- 2003007631 identifier "0749440228 (pbk.)".
- 2003007631 identifier 2003007631-d.html.
- 2003007631 identifier 2003007631.html.
- 2003007631 issued "2003".
- 2003007631 issued "2003.".
- 2003007631 language "eng".
- 2003007631 publisher "London ; Sterling, VA : Kogan Page,".
- 2003007631 subject "658.8 21".
- 2003007631 subject "HF5415.13 .S598 2003".
- 2003007631 subject "Marketing Management.".
- 2003007631 subject "Marketing.".
- 2003007631 title "Great answers to tough marketing questions / P.R. Smith.".
- 2003007631 type "text".