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- 2003020240 contributor B9520048.
- 2003020240 contributor B9520049.
- 2003020240 created "c2004.".
- 2003020240 date "2004".
- 2003020240 date "c2004.".
- 2003020240 dateCopyrighted "c2004.".
- 2003020240 description "Includes bibliographical references (p. 237-241) and index.".
- 2003020240 description "The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.".
- 2003020240 extent "xvi, 256 p. :".
- 2003020240 identifier "0471467618 (cloth)".
- 2003020240 identifier 2003020240.html.
- 2003020240 identifier 2003020240.html.
- 2003020240 identifier 2003020240.html.
- 2003020240 issued "2004".
- 2003020240 issued "c2004.".
- 2003020240 language "eng".
- 2003020240 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2003020240 subject "658.8 22".
- 2003020240 subject "HF5415 .Z23 2004".
- 2003020240 subject "Marketing.".
- 2003020240 tableOfContents "The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.".
- 2003020240 title "Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.".
- 2003020240 type "text".