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- 2003026035 alternative "10 deadly marketing sins".
- 2003026035 contributor B9526842.
- 2003026035 created "c2004.".
- 2003026035 date "2004".
- 2003026035 date "c2004.".
- 2003026035 dateCopyrighted "c2004.".
- 2003026035 description "Includes bibliographical references and index.".
- 2003026035 description "Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.".
- 2003026035 extent "viii, 152 p. ;".
- 2003026035 identifier "0471650226".
- 2003026035 identifier 2003026035.html.
- 2003026035 identifier 2003026035.html.
- 2003026035 identifier 2003026035.html.
- 2003026035 issued "2004".
- 2003026035 issued "c2004.".
- 2003026035 language "eng".
- 2003026035 publisher "Hoboken, N.J. : Wiley,".
- 2003026035 subject "658.8 22".
- 2003026035 subject "HF5415.13 .K654 2004".
- 2003026035 subject "Marketing Management.".
- 2003026035 tableOfContents "Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.".
- 2003026035 title "10 deadly marketing sins".
- 2003026035 title "Ten deadly marketing sins : signs and solutions / Philip Kotler.".
- 2003026035 type "text".