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- 2003043373 alternative "Integrated advertising, promotion, and marketing communications".
- 2003043373 contributor B9533191.
- 2003043373 contributor B9533192.
- 2003043373 created "c2004.".
- 2003043373 date "2004".
- 2003043373 date "c2004.".
- 2003043373 dateCopyrighted "c2004.".
- 2003043373 description "Includes bibliographical references and indexes.".
- 2003043373 extent "xxvii, 538 p. :".
- 2003043373 identifier "0131405462".
- 2003043373 issued "2004".
- 2003043373 issued "c2004.".
- 2003043373 language "eng".
- 2003043373 publisher "Upper Saddle River, N.J. : Pearson Prentice Hall,".
- 2003043373 subject "659.1 21".
- 2003043373 subject "Advertising.".
- 2003043373 subject "Communication in marketing.".
- 2003043373 subject "HF5415.123 .C58 2004".
- 2003043373 title "Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.".
- 2003043373 title "Integrated advertising, promotion, and marketing communications".
- 2003043373 type "text".