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- 2003048729 contributor B9539100.
- 2003048729 created "c2004.".
- 2003048729 date "2004".
- 2003048729 date "c2004.".
- 2003048729 dateCopyrighted "c2004.".
- 2003048729 description "Includes bibliographical references and index.".
- 2003048729 extent "xvii, 195 p. :".
- 2003048729 identifier "0131831771".
- 2003048729 issued "2004".
- 2003048729 issued "c2004.".
- 2003048729 language "eng".
- 2003048729 publisher "Upper Saddle River, N.J. : Pearson Prentice Hall,".
- 2003048729 subject "658.8/4 21".
- 2003048729 subject "Consumer behavior.".
- 2003048729 subject "Electronic commerce Management.".
- 2003048729 subject "HF5415.13 .U735 2004".
- 2003048729 subject "Internet marketing.".
- 2003048729 subject "Marketing Management.".
- 2003048729 subject "Strategic planning.".
- 2003048729 title "Digital marketing strategy : text and cases / Glen L. Urban.".
- 2003048729 type "text".