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- 2003049542 contributor B9539959.
- 2003049542 created "2003.".
- 2003049542 date "2003".
- 2003049542 date "2003.".
- 2003049542 dateCopyrighted "2003.".
- 2003049542 description "Includes bibliographical references.".
- 2003049542 extent "viii, 663 p. ;".
- 2003049542 identifier "0762310464 (acid-free paper)".
- 2003049542 isPartOf "Advances in business marketing & purchasing ; v. 12".
- 2003049542 issued "2003".
- 2003049542 issued "2003.".
- 2003049542 language "eng".
- 2003049542 publisher "Oxford : Elsevier,".
- 2003049542 subject "658.8 22".
- 2003049542 subject "Customer relations Management.".
- 2003049542 subject "HF5415.13 .E895 2003".
- 2003049542 subject "Marketing Management.".
- 2003049542 subject "Organizational effectiveness.".
- 2003049542 subject "Total quality management.".
- 2003049542 title "Evaluating marketing actions and outcomes / edited by Arch G. Woodside.".
- 2003049542 type "text".