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- 2003430064 contributor B9691529.
- 2003430064 created "2002.".
- 2003430064 date "2002".
- 2003430064 date "2002.".
- 2003430064 dateCopyrighted "2002.".
- 2003430064 description "Includes bibliographical references (p. 310-316) and index.".
- 2003430064 extent "xi, 321 p. :".
- 2003430064 identifier "0749438630".
- 2003430064 identifier 2003430064-d.html.
- 2003430064 identifier 2003430064-b.html.
- 2003430064 issued "2002".
- 2003430064 issued "2002.".
- 2003430064 language "eng".
- 2003430064 publisher "London : Kogan Page,".
- 2003430064 subject "658.827 21".
- 2003430064 subject "Brand name products.".
- 2003430064 subject "HD69.B7 E45 2002".
- 2003430064 subject "Product management.".
- 2003430064 title "The essential brand book : over 100 techniques to increase brand value / Iain Ellwood.".
- 2003430064 type "text".