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- 2004002754 contributor B9807953.
- 2004002754 created "2004.".
- 2004002754 date "2004".
- 2004002754 date "2004.".
- 2004002754 dateCopyrighted "2004.".
- 2004002754 description "Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.".
- 2004002754 extent "xiv, 226 p. ;".
- 2004002754 identifier "074944200X".
- 2004002754 identifier 2004002754-d.html.
- 2004002754 identifier 2004002754-b.html.
- 2004002754 identifier 2004002754.html.
- 2004002754 isPartOf "Market research in practice series.".
- 2004002754 isPartOf "Market research in practice".
- 2004002754 issued "2004".
- 2004002754 issued "2004.".
- 2004002754 language "eng".
- 2004002754 publisher "London ; Sterling, VA : Kogan Page,".
- 2004002754 subject "658.8/3 22".
- 2004002754 subject "Decision making.".
- 2004002754 subject "HF5415.2 .B49 2004".
- 2004002754 subject "Marketing research.".
- 2004002754 subject "Strategic planning.".
- 2004002754 subject "Success in business.".
- 2004002754 tableOfContents "Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.".
- 2004002754 title "The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.".
- 2004002754 type "text".