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- 2004116044 contributor B9885736.
- 2004116044 contributor B9885737.
- 2004116044 created "c2005.".
- 2004116044 date "2005".
- 2004116044 date "c2005.".
- 2004116044 dateCopyrighted "c2005.".
- 2004116044 description "Includes bibliographical references (p. 187-198) and index.".
- 2004116044 extent "xvii, 205 p. :".
- 2004116044 identifier "0131428950".
- 2004116044 issued "2005".
- 2004116044 issued "c2005.".
- 2004116044 language "eng".
- 2004116044 publisher "Upper Saddle River, NJ : Wharton School Pub.,".
- 2004116044 subject "658.8/12 22".
- 2004116044 subject "Customer relations.".
- 2004116044 subject "HF5415.55 .G87 2005".
- 2004116044 subject "Marketing Management.".
- 2004116044 subject "Relationship marketing.".
- 2004116044 title "Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.".
- 2004116044 type "text".