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- 2004271961 alternative "Political campaign management, strategy & tactics".
- 2004271961 contributor B9894931.
- 2004271961 created "2003.".
- 2004271961 date "2003".
- 2004271961 date "2003.".
- 2004271961 dateCopyrighted "2003.".
- 2004271961 description "Campaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor.".
- 2004271961 extent "688 p. ;".
- 2004271961 identifier "1590770269".
- 2004271961 issued "2003".
- 2004271961 issued "2003.".
- 2004271961 language "eng".
- 2004271961 publisher "New York : M. Evans and Co.,".
- 2004271961 spatial "United States.".
- 2004271961 subject "324.7/0973 22".
- 2004271961 subject "Campaign management United States.".
- 2004271961 subject "JK2281 .W56 2003".
- 2004271961 subject "Political campaigns United States.".
- 2004271961 tableOfContents "Campaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor.".
- 2004271961 title "Political campaign management, strategy & tactics".
- 2004271961 title "Winning elections : political campaign management, strategy & tactics / edited by Ronald A. Faucheux.".
- 2004271961 type "text".