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- 2005001114 contributor B10105312.
- 2005001114 coverage "United States Politics and government 1945-1989.".
- 2005001114 coverage "United States Politics and government 1989-".
- 2005001114 created "c2005.".
- 2005001114 date "2005".
- 2005001114 date "c2005.".
- 2005001114 dateCopyrighted "c2005.".
- 2005001114 description "Includes bibliographical references (p. 249-268) and index.".
- 2005001114 description "Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance : consistency prevails.".
- 2005001114 extent "x, 277 p. :".
- 2005001114 identifier "0742538567 (alk. paper)".
- 2005001114 identifier "0742538575 (pbk. : alk. paper)".
- 2005001114 identifier 2005001114.html.
- 2005001114 isPartOf "Communication, media, and politics".
- 2005001114 issued "2005".
- 2005001114 issued "c2005.".
- 2005001114 language "eng".
- 2005001114 publisher "Lanham, Md. : Rowman & Littlefield,".
- 2005001114 spatial "United States Politics and government 1945-1989.".
- 2005001114 spatial "United States Politics and government 1989-".
- 2005001114 spatial "United States.".
- 2005001114 subject "324.273 22".
- 2005001114 subject "JK2265 .J37 2005".
- 2005001114 subject "Political culture United States.".
- 2005001114 subject "Political parties United States.".
- 2005001114 tableOfContents "Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance : consistency prevails.".
- 2005001114 title "The talk of the party : political labels, symbolic capital, and American life / Sharon E. Jarvis.".
- 2005001114 type "text".