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- 2005023675 contributor B10132416.
- 2005023675 created "c2006.".
- 2005023675 date "2006".
- 2005023675 date "c2006.".
- 2005023675 dateCopyrighted "c2006.".
- 2005023675 description "Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.".
- 2005023675 description "Includes bibliographical references and index.".
- 2005023675 extent "xii, 366 p. :".
- 2005023675 identifier "0071456805 (alk. paper)".
- 2005023675 identifier 2005023675-b.html.
- 2005023675 identifier 2005023675-d.html.
- 2005023675 identifier 2005023675.html.
- 2005023675 issued "2006".
- 2005023675 issued "c2006.".
- 2005023675 language "eng".
- 2005023675 publisher "New York : McGraw-Hill,".
- 2005023675 subject "659 22".
- 2005023675 subject "Celebrities.".
- 2005023675 subject "Fame.".
- 2005023675 subject "HM1226 .H366 2006".
- 2005023675 subject "Publicity.".
- 2005023675 tableOfContents "Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.".
- 2005023675 title "High visibility : transforming your personal and professional brand / by Irving Rein ... [et al.].".
- 2005023675 type "text".