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- 2005040134 contributor B10149929.
- 2005040134 created "2005.".
- 2005040134 date "2005".
- 2005040134 date "2005.".
- 2005040134 dateCopyrighted "2005.".
- 2005040134 description "Includes bibliographical references and index.".
- 2005040134 description "The nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbäck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.".
- 2005040134 extent "p. cm.".
- 2005040134 identifier "0805855890 (alk. paper)".
- 2005040134 identifier 2005040134-d.html.
- 2005040134 issued "2005".
- 2005040134 issued "2005.".
- 2005040134 language "eng".
- 2005040134 publisher "Mahwah, NJ : Lawrence Erlbaum,".
- 2005040134 subject "302.23/068 22".
- 2005040134 subject "Mass media Economic aspects.".
- 2005040134 subject "Mass media Management.".
- 2005040134 subject "P96.M34 M42 2005".
- 2005040134 tableOfContents "The nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbäck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.".
- 2005040134 title "Media product portfolios : issues in management of multiple products and services / edited by Robert G. Picard.".
- 2005040134 type "text".