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- 2006000795 contributor B10406169.
- 2006000795 contributor B10406170.
- 2006000795 created "c2006.".
- 2006000795 date "2006".
- 2006000795 date "c2006.".
- 2006000795 dateCopyrighted "c2006.".
- 2006000795 description "Includes bibliographical references (p. 693-705) and indexes.".
- 2006000795 description "The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.".
- 2006000795 extent "xvii, 724 p. :".
- 2006000795 identifier "0125662513 (pbk. : alk. paper)".
- 2006000795 identifier "9780125662512 (pbk. : alk. paper)".
- 2006000795 identifier 2006000795-d.html.
- 2006000795 isPartOf "The Morgan Kaufmann series in interactive technologies".
- 2006000795 issued "2006".
- 2006000795 issued "c2006.".
- 2006000795 language "eng".
- 2006000795 publisher "Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier,".
- 2006000795 subject "658.5/03 22".
- 2006000795 subject "HF5415.15 .P79 2006".
- 2006000795 subject "New products.".
- 2006000795 subject "Product management.".
- 2006000795 subject "Research, Industrial.".
- 2006000795 tableOfContents "The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.".
- 2006000795 title "The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.".
- 2006000795 type "text".