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- 2006014937 contributor B10423404.
- 2006014937 created "c2006.".
- 2006014937 date "2006".
- 2006014937 date "c2006.".
- 2006014937 dateCopyrighted "c2006.".
- 2006014937 description "Includes bibliographical references (p. 163-187) and index.".
- 2006014937 description "Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.".
- 2006014937 extent "xvii, 193 p. :".
- 2006014937 identifier "1845429079 (hardcover)".
- 2006014937 identifier "9781845429072 (hardcover)".
- 2006014937 identifier 2006014937.html.
- 2006014937 issued "2006".
- 2006014937 issued "c2006.".
- 2006014937 language "eng".
- 2006014937 publisher "Cheltenham, UK ; Northampton, MA : Edward Elgar,".
- 2006014937 subject "HF5415.13 .T734 2006".
- 2006014937 subject "Knowledge management.".
- 2006014937 subject "Marketing Management.".
- 2006014937 subject "Marketing.".
- 2006014937 tableOfContents "Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.".
- 2006014937 title "Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.".
- 2006014937 type "text".