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- 2006034772 contributor B10447430.
- 2006034772 created "c2007.".
- 2006034772 date "2007".
- 2006034772 date "c2007.".
- 2006034772 dateCopyrighted "c2007.".
- 2006034772 description "Includes bibliographical references (p. 287-290) and index.".
- 2006034772 description "It's about them -- Do you know where you stand? -- The brand illusion -- Who are you? -- Brandstorming -- Conduct a communications audit -- Seven branding blunders and how to avoid them -- Acting on brand challenges -- Putting it all together : the plan.".
- 2006034772 extent "xv, 301 p. :".
- 2006034772 identifier "0832950025".
- 2006034772 identifier "9780832950025".
- 2006034772 identifier 2006034772.html.
- 2006034772 issued "2007".
- 2006034772 issued "c2007.".
- 2006034772 language "eng".
- 2006034772 publisher "El Monte, CA : W Business,".
- 2006034772 subject "658.8/27 22".
- 2006034772 subject "Brand name products.".
- 2006034772 subject "Branding (Marketing)".
- 2006034772 subject "HD69.B7 S367 2007".
- 2006034772 subject "Marketing.".
- 2006034772 tableOfContents "It's about them -- Do you know where you stand? -- The brand illusion -- Who are you? -- Brandstorming -- Conduct a communications audit -- Seven branding blunders and how to avoid them -- Acting on brand challenges -- Putting it all together : the plan.".
- 2006034772 title "What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient / written by Sandra Sellani.".
- 2006034772 type "text".