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- 2006035789 contributor B10448647.
- 2006035789 contributor B10448648.
- 2006035789 created "2007.".
- 2006035789 date "2007".
- 2006035789 date "2007.".
- 2006035789 dateCopyrighted "2007.".
- 2006035789 description "The Tylenol case isn't the model for every crisis -- Know the difference between a nuisance, a problem, a crisis, and a marketplace assault -- Blame and resentment -- Offense wins, defense loses -- Cloak every argument in a principle -- Preach to the choir -- Damage control means more than having to say you're sorry -- A crisis well managed is a tale of redemption -- When you can't make them like you, make them stop attacking you -- Dissuasion -- Do the media's job for them -- When the judge and jury need to know -- Write your own case history -- Know when to fold them -- The best case studies are the ones you'll never hear about -- In crisis, personality trumps planning -- Know whose side your team is on -- The crisis in your future.".
- 2006035789 extent "xii, 212 p. ;".
- 2006035789 identifier "1591841542".
- 2006035789 identifier "9781591841548".
- 2006035789 identifier 2006035789-b.html.
- 2006035789 identifier 2006035789-d.html.
- 2006035789 identifier 2006035789.html.
- 2006035789 issued "2007".
- 2006035789 issued "2007.".
- 2006035789 language "eng".
- 2006035789 publisher "New York : Portfolio,".
- 2006035789 spatial "United States".
- 2006035789 subject "658.4/056 22".
- 2006035789 subject "Crisis management United States Case studies.".
- 2006035789 subject "HD49 .D485 2007".
- 2006035789 subject "Public relations United States Case studies.".
- 2006035789 tableOfContents "The Tylenol case isn't the model for every crisis -- Know the difference between a nuisance, a problem, a crisis, and a marketplace assault -- Blame and resentment -- Offense wins, defense loses -- Cloak every argument in a principle -- Preach to the choir -- Damage control means more than having to say you're sorry -- A crisis well managed is a tale of redemption -- When you can't make them like you, make them stop attacking you -- Dissuasion -- Do the media's job for them -- When the judge and jury need to know -- Write your own case history -- Know when to fold them -- The best case studies are the ones you'll never hear about -- In crisis, personality trumps planning -- Know whose side your team is on -- The crisis in your future.".
- 2006035789 title "Damage control : why everything you know about crisis management is wrong / Eric Dezenhall and John Weber.".
- 2006035789 type "text".