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- 2006036619 contributor B10449684.
- 2006036619 created "c2007.".
- 2006036619 date "2007".
- 2006036619 date "c2007.".
- 2006036619 dateCopyrighted "c2007.".
- 2006036619 description "Includes bibliographical references and index.".
- 2006036619 extent "xv, 223 p. :".
- 2006036619 identifier "0789032589".
- 2006036619 identifier "0789032597 (pbk.)".
- 2006036619 identifier "9780789032584".
- 2006036619 identifier "9780789032591 (pbk.)".
- 2006036619 identifier 2006036619.html.
- 2006036619 issued "2007".
- 2006036619 issued "c2007.".
- 2006036619 language "eng".
- 2006036619 publisher "New York : Pharmaceutical Products Press,".
- 2006036619 subject "615.1068/8 22".
- 2006036619 subject "Branding (Marketing)".
- 2006036619 subject "Drugs Marketing.".
- 2006036619 subject "HD9665.5 .M66 2007".
- 2006036619 subject "Pharmaceutical industry.".
- 2006036619 title "Pharmaceuticals--where's the brand logic? : branding lessons and strategies / Giles David Moss.".
- 2006036619 type "text".