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- 2006101457 contributor B10469626.
- 2006101457 coverage "United States Politics and government 20th century.".
- 2006101457 created "c2007.".
- 2006101457 date "2007".
- 2006101457 date "c2007.".
- 2006101457 dateCopyrighted "c2007.".
- 2006101457 description "A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.".
- 2006101457 description "Includes bibliographical references and index.".
- 2006101457 extent "x, 364 p. ;".
- 2006101457 identifier "9780820474656".
- 2006101457 identifier 2006101457.html.
- 2006101457 isPartOf "Politics, media, and popular culture ; v. 12".
- 2006101457 issued "2007".
- 2006101457 issued "c2007.".
- 2006101457 language "eng".
- 2006101457 publisher "New York : P. Lang,".
- 2006101457 spatial "United States Politics and government 20th century.".
- 2006101457 spatial "United States".
- 2006101457 subject "320.520973/09045 22".
- 2006101457 subject "Conservatism United States History 20th century.".
- 2006101457 subject "JC573.2.U6 C67 2007".
- 2006101457 tableOfContents "A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.".
- 2006101457 title "Branded conservatives : how the brand brought the right from the fringes to the center of American politics / Kenneth M. Cosgrove.".
- 2006101457 type "text".