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- 2006284078 contributor B10488859.
- 2006284078 contributor B10488860.
- 2006284078 created "2006".
- 2006284078 date "2006".
- 2006284078 dateCopyrighted "2006".
- 2006284078 description "Includes bibliographical references and index.".
- 2006284078 description "Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.".
- 2006284078 extent "xii, 716 p. :".
- 2006284078 identifier "0195678435".
- 2006284078 identifier 2006284078-d.html.
- 2006284078 issued "2006".
- 2006284078 language "eng".
- 2006284078 publisher "New Delhi, New York : Oxford University Press,".
- 2006284078 spatial "India.".
- 2006284078 subject "Advertising India.".
- 2006284078 subject "Advertising Management.".
- 2006284078 subject "HF5823 .J48 2006".
- 2006284078 tableOfContents "Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.".
- 2006284078 title "Advertising management / Jaishri Jethwaney, Shruti Jain.".
- 2006284078 type "text".