Matches in Library of Congress for { <http://lccn.loc.gov/2007007064> ?p ?o. }
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- 2007007064 contributor B10757214.
- 2007007064 created "c2007.".
- 2007007064 date "2007".
- 2007007064 date "c2007.".
- 2007007064 dateCopyrighted "c2007.".
- 2007007064 description "Includes bibliographical references (p. 217-222) and index.".
- 2007007064 description "The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your marketing mindset) -- How to let customers say what they really think (and keep your job) -- Step one : observe and create a customer map (otherwise, you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three : evaluate online conduit strategies (and don't forget search) -- Step four : engage communities in conversation (to generate word of mouse) -- Step five : measure the community's involvement (who, what, where, when, why, and how) -- Step six : promote your community to the world (get 'em talking and clicking) -- Step seven : improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Living and working in Web 4.0 (it's right around the corner).".
- 2007007064 extent "ix, 230 p. ;".
- 2007007064 identifier "0470124172 (cloth)".
- 2007007064 identifier "9780470124178 (cloth)".
- 2007007064 identifier 2007007064-b.html.
- 2007007064 identifier 2007007064-d.html.
- 2007007064 identifier 2007007064.html.
- 2007007064 issued "2007".
- 2007007064 issued "c2007.".
- 2007007064 language "eng".
- 2007007064 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2007007064 subject "658.8/72 22".
- 2007007064 subject "HF5415.1265 .W43 2007".
- 2007007064 subject "Internet marketing.".
- 2007007064 subject "Online social networks.".
- 2007007064 tableOfContents "The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your marketing mindset) -- How to let customers say what they really think (and keep your job) -- Step one : observe and create a customer map (otherwise, you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three : evaluate online conduit strategies (and don't forget search) -- Step four : engage communities in conversation (to generate word of mouse) -- Step five : measure the community's involvement (who, what, where, when, why, and how) -- Step six : promote your community to the world (get 'em talking and clicking) -- Step seven : improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Living and working in Web 4.0 (it's right around the corner).".
- 2007007064 title "Marketing to the social web : how digital customer communities build your business / Larry Weber.".
- 2007007064 type "text".