Matches in Library of Congress for { <http://lccn.loc.gov/2007009029> ?p ?o. }
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- 2007009029 contributor B10759539.
- 2007009029 contributor B10759540.
- 2007009029 created "c2008.".
- 2007009029 date "2008".
- 2007009029 date "c2008.".
- 2007009029 dateCopyrighted "c2008.".
- 2007009029 description "Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.".
- 2007009029 extent "xv, 309 p. :".
- 2007009029 identifier "0071494448 (hardcover : alk. paper)".
- 2007009029 identifier "9780071494441 (hardcover : alk. paper)".
- 2007009029 identifier 2007009029-d.html.
- 2007009029 identifier 2007009029-b.html.
- 2007009029 identifier 2007009029.html.
- 2007009029 issued "2008".
- 2007009029 issued "c2008.".
- 2007009029 language "eng".
- 2007009029 publisher "New York : McGraw-Hill,".
- 2007009029 subject "658.8/27 22".
- 2007009029 subject "Brand name products.".
- 2007009029 subject "HD69.B7 R644 2008".
- 2007009029 subject "Product counterfeiting Prevention.".
- 2007009029 subject "Product management.".
- 2007009029 subject "Trademark infringement Prevention.".
- 2007009029 tableOfContents "Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.".
- 2007009029 title "Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post.".
- 2007009029 type "text".