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- 2007022655 contributor B10775929.
- 2007022655 created "2007, c2008.".
- 2007022655 date "2007".
- 2007022655 date "2007, c2008.".
- 2007022655 dateCopyrighted "2007, c2008.".
- 2007022655 description "Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.".
- 2007022655 description "Includes bibliographical references (p. [187]-193) and index.".
- 2007022655 extent "xiv, 197 p. :".
- 2007022655 identifier "1592134556 (cloth : alk. paper)".
- 2007022655 identifier "1592134564 (pbk. : alk. paper)".
- 2007022655 identifier "9781592134557 (cloth : alk. paper)".
- 2007022655 identifier "9781592134564 (pbk. : alk. paper)".
- 2007022655 identifier 2007022655-b.html.
- 2007022655 identifier 2007022655.html.
- 2007022655 issued "2007".
- 2007022655 issued "2007, c2008.".
- 2007022655 language "eng".
- 2007022655 publisher "Philadelphia : Temple University Press,".
- 2007022655 spatial "United States.".
- 2007022655 subject "324.7/30973 22".
- 2007022655 subject "Advertising, Political United States.".
- 2007022655 subject "JK2281 .C27 2008".
- 2007022655 subject "Political campaigns United States.".
- 2007022655 tableOfContents "Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.".
- 2007022655 title "Campaign advertising and American democracy / Michael M. Franz ... [et al.].".
- 2007022655 type "text".