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- 2007030337 alternative "Journal of relationship marketing (Binghamton, N.Y.)".
- 2007030337 contributor B10785209.
- 2007030337 created "2007".
- 2007030337 date "2007".
- 2007030337 dateCopyrighted "2007".
- 2007030337 description "Includes bibliographical references and index.".
- 2007030337 description "Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.".
- 2007030337 extent "xv, 135 p. ;".
- 2007030337 identifier "9780789038029 (hard cover : alk. paper)".
- 2007030337 identifier "9780789038036 (soft cover : alk. paper)".
- 2007030337 identifier 2007030337.html.
- 2007030337 issued "2007".
- 2007030337 language "eng".
- 2007030337 publisher "Binghamton, NY : Best Business Books, an imprint of The Haworth Press,".
- 2007030337 subject "658.8/12 22".
- 2007030337 subject "Customer relations Management.".
- 2007030337 subject "HF5415.55 .P76 2007".
- 2007030337 subject "Relationship marketing.".
- 2007030337 tableOfContents "Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.".
- 2007030337 title "Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.".
- 2007030337 type "text".