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- 2007036040 contributor B10792171.
- 2007036040 created "2007.".
- 2007036040 date "2007".
- 2007036040 date "2007.".
- 2007036040 dateCopyrighted "2007.".
- 2007036040 description "Includes bibliographical references and index.".
- 2007036040 description "Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.".
- 2007036040 extent "200 p. :".
- 2007036040 identifier "0749450835 (hbk.)".
- 2007036040 identifier "9780749450830 (hbk.)".
- 2007036040 identifier 2007036040.html.
- 2007036040 issued "2007".
- 2007036040 issued "2007.".
- 2007036040 language "eng".
- 2007036040 publisher "London ; Philadelphia : Kogan Page, Ltd.,".
- 2007036040 subject "658.8/27 22".
- 2007036040 subject "Brand name products.".
- 2007036040 subject "Business names.".
- 2007036040 subject "Corporate image.".
- 2007036040 subject "HD69.B7 I533 2007".
- 2007036040 subject "Management Employee participation.".
- 2007036040 tableOfContents "Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.".
- 2007036040 title "Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind.".
- 2007036040 type "text".