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- 2007042310 contributor B10799754.
- 2007042310 contributor B10799755.
- 2007042310 created "2008.".
- 2007042310 date "2008".
- 2007042310 date "2008.".
- 2007042310 dateCopyrighted "2008.".
- 2007042310 description "Includes bibliographical references (p. 292) and index.".
- 2007042310 description "Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.".
- 2007042310 extent "xx, 300 p. :".
- 2007042310 identifier "9780749450212".
- 2007042310 identifier 2007042310.html.
- 2007042310 issued "2008".
- 2007042310 issued "2008.".
- 2007042310 language "eng".
- 2007042310 publisher "London ; Philadelphia : Kogan Page,".
- 2007042310 subject "658.8/2 22".
- 2007042310 subject "HF5438.5 .M85 2008".
- 2007042310 subject "Marketing.".
- 2007042310 subject "Sales promotion.".
- 2007042310 tableOfContents "Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.".
- 2007042310 title "Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins.".
- 2007042310 type "text".