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- 2008022827 contributor B11098314.
- 2008022827 created "c2009.".
- 2008022827 date "2009".
- 2008022827 date "c2009.".
- 2008022827 dateCopyrighted "c2009.".
- 2008022827 description "Includes bibliographical references (p. 315-319) and index.".
- 2008022827 extent "xxiv, 336 p. :".
- 2008022827 identifier "0470238275 (cloth)".
- 2008022827 identifier "9780470238271 (cloth)".
- 2008022827 identifier 2008022827.html.
- 2008022827 issued "2009".
- 2008022827 issued "c2009.".
- 2008022827 language "eng".
- 2008022827 publisher "Hoboken, N.J. : Wiley,".
- 2008022827 subject "658.8/27 22".
- 2008022827 subject "Brand name products Management.".
- 2008022827 subject "HF5415.15 .M67 2009".
- 2008022827 subject "New products.".
- 2008022827 subject "Product management.".
- 2008022827 title "Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.".
- 2008022827 type "text".