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- 2008040282 alternative "Marketing mistakes & successes".
- 2008040282 contributor B11119588.
- 2008040282 created "c2009.".
- 2008040282 date "2009".
- 2008040282 date "c2009.".
- 2008040282 dateCopyrighted "c2009.".
- 2008040282 description "Includes bibliographical references and index.".
- 2008040282 extent "x, 406 p. :".
- 2008040282 identifier "0470169818 (pbk.)".
- 2008040282 identifier "9780470169810 (pbk.)".
- 2008040282 identifier 2008040282.html.
- 2008040282 issued "2009".
- 2008040282 issued "c2009.".
- 2008040282 language "eng".
- 2008040282 publisher "Hoboken, NJ : Wiley,".
- 2008040282 spatial "United States".
- 2008040282 subject "658.800973 22".
- 2008040282 subject "HF5415.1 .H37 2009".
- 2008040282 subject "Marketing United States Case studies.".
- 2008040282 title "Marketing mistakes & successes".
- 2008040282 title "Marketing mistakes and successes / Robert F. Hartley.".
- 2008040282 type "text".