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- 2008047408 contributor B11128200.
- 2008047408 created "2009.".
- 2008047408 date "2009".
- 2008047408 date "2009.".
- 2008047408 dateCopyrighted "2009.".
- 2008047408 description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.".
- 2008047408 description "Includes bibliographical references and index.".
- 2008047408 extent "xv, 171 p. :".
- 2008047408 identifier "0838909841 (alk. paper)".
- 2008047408 identifier "9780838909843 (alk. paper)".
- 2008047408 issued "2009".
- 2008047408 issued "2009.".
- 2008047408 language "eng".
- 2008047408 publisher "Chicago : American Library Association,".
- 2008047408 subject "021.7 22".
- 2008047408 subject "Academic libraries Marketing.".
- 2008047408 subject "Academic libraries Public relations.".
- 2008047408 subject "Advertising Libraries.".
- 2008047408 subject "Libraries and students.".
- 2008047408 subject "Libraries.".
- 2008047408 subject "Marketing.".
- 2008047408 subject "Public Relations.".
- 2008047408 subject "Z716.3 .M344 2009".
- 2008047408 tableOfContents "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.".
- 2008047408 title "Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.".
- 2008047408 type "text".