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- 2009021715 contributor B11418837.
- 2009021715 contributor B11418838.
- 2009021715 created "c2010.".
- 2009021715 date "2010".
- 2009021715 date "c2010.".
- 2009021715 dateCopyrighted "c2010.".
- 2009021715 description "Includes bibliographical references and index.".
- 2009021715 description "The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.".
- 2009021715 extent "xxviii, 537 p. :".
- 2009021715 identifier "1412963125 (cloth)".
- 2009021715 identifier "9781412963121 (cloth)".
- 2009021715 issued "2010".
- 2009021715 issued "c2010.".
- 2009021715 language "eng".
- 2009021715 publisher "Thousand Oaks, Calif. : Sage,".
- 2009021715 subject "658.8 22".
- 2009021715 subject "HF5415.13 .C57 2010".
- 2009021715 subject "Marketing Management.".
- 2009021715 tableOfContents "The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.".
- 2009021715 title "Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.".
- 2009021715 type "text".