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- 2009021789 contributor B11418920.
- 2009021789 created "c2010.".
- 2009021789 date "2010".
- 2009021789 date "c2010.".
- 2009021789 dateCopyrighted "c2010.".
- 2009021789 description "Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.".
- 2009021789 description "Includes bibliographical references (p. 477-488) and index.".
- 2009021789 extent "xii, 492 p. :".
- 2009021789 identifier "0205674526 (alk. paper)".
- 2009021789 identifier "9780205674527 (alk. paper)".
- 2009021789 issued "2010".
- 2009021789 issued "c2010.".
- 2009021789 language "eng".
- 2009021789 publisher "Boston : Allyn & Bacon,".
- 2009021789 subject "808/.066791 22".
- 2009021789 subject "Broadcast advertising.".
- 2009021789 subject "Broadcasting Authorship.".
- 2009021789 subject "PN1990.9.A88 O7 2010".
- 2009021789 tableOfContents "Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.".
- 2009021789 title "Broadcast/broadband copywriting / Peter B. Orlik.".
- 2009021789 type "text".