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- 2009044774 contributor B11446737.
- 2009044774 contributor B11446738.
- 2009044774 created "c2010.".
- 2009044774 date "2010".
- 2009044774 date "c2010.".
- 2009044774 dateCopyrighted "c2010.".
- 2009044774 description "Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.".
- 2009044774 description "Includes bibliographical references and index.".
- 2009044774 extent "xviii, 220 p. :".
- 2009044774 identifier "0470562234 (cloth)".
- 2009044774 identifier "9780470562239 (cloth)".
- 2009044774 issued "2010".
- 2009044774 issued "c2010.".
- 2009044774 language "eng".
- 2009044774 publisher "Hoboken, N.J. : Wiley,".
- 2009044774 subject "658.8/12 22".
- 2009044774 subject "Customer loyalty programs.".
- 2009044774 subject "Customer loyalty.".
- 2009044774 subject "HF5415.525 .Z53 2010".
- 2009044774 subject "Marketing.".
- 2009044774 tableOfContents "Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.".
- 2009044774 title "Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder.".
- 2009044774 type "text".