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- 2009049001 contributor B11451858.
- 2009049001 created "2010.".
- 2009049001 date "2010".
- 2009049001 date "2010.".
- 2009049001 dateCopyrighted "2010.".
- 2009049001 description "Includes bibliographical references.".
- 2009049001 description "Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.".
- 2009049001 extent "xiii, 247 p. :".
- 2009049001 identifier "8132102347 (paper back)".
- 2009049001 identifier "9788132102342 (paper back)".
- 2009049001 issued "2010".
- 2009049001 issued "2010.".
- 2009049001 language "eng".
- 2009049001 publisher "New Delhi ; Thousand Oaks, Calif. : Response Books,".
- 2009049001 subject "658.8/27 22".
- 2009049001 subject "Branding (Marketing) Management.".
- 2009049001 subject "Communication in marketing.".
- 2009049001 subject "HF5415.1255 .V47 2010".
- 2009049001 tableOfContents "Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.".
- 2009049001 title "Branding demystified : plans to payoffs / Harsh V. Verma.".
- 2009049001 type "text".