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- 2009284846 contributor B11466849.
- 2009284846 created "c2008.".
- 2009284846 date "2008".
- 2009284846 date "c2008.".
- 2009284846 dateCopyrighted "c2008.".
- 2009284846 description "Includes bibliographical references (p. 122-123) and index.".
- 2009284846 extent "xxiv, 128 p. :".
- 2009284846 identifier "0980174503".
- 2009284846 identifier "9780980174502".
- 2009284846 issued "2008".
- 2009284846 issued "c2008.".
- 2009284846 language "eng".
- 2009284846 publisher "Ithaca, NY : Paramount Market Pub.,".
- 2009284846 subject "Branding (Marketing)".
- 2009284846 subject "HF5415.1255 .W56 2008".
- 2009284846 title "Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products / Chris Wirthwein.".
- 2009284846 type "text".