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- 2010032042 contributor B11775046.
- 2010032042 contributor B11775047.
- 2010032042 created "c2011.".
- 2010032042 date "2011".
- 2010032042 date "c2011.".
- 2010032042 dateCopyrighted "c2011.".
- 2010032042 description "Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.".
- 2010032042 description "Includes bibliographical references and index.".
- 2010032042 extent "xii, 163 p. :".
- 2010032042 identifier "0071743022 (alk. paper)".
- 2010032042 identifier "9780071743020 (alk. paper)".
- 2010032042 issued "2011".
- 2010032042 issued "c2011.".
- 2010032042 language "eng".
- 2010032042 publisher "New York : McGraw-Hill,".
- 2010032042 subject "658.8/72 22".
- 2010032042 subject "HF5415.1265 .V367 2011".
- 2010032042 subject "Telemarketing.".
- 2010032042 tableOfContents "Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.".
- 2010032042 title "Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.".
- 2010032042 type "text".