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- 2010033993 contributor B11777433.
- 2010033993 created "2011.".
- 2010033993 date "2011".
- 2010033993 date "2011.".
- 2010033993 dateCopyrighted "2011.".
- 2010033993 description "Includes bibliographical references and index.".
- 2010033993 description "Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.".
- 2010033993 extent "ix, 274 p. :".
- 2010033993 identifier "9780823232567 (cloth)".
- 2010033993 identifier "9780823232574 (pbk.)".
- 2010033993 issued "2011".
- 2010033993 issued "2011.".
- 2010033993 language "eng".
- 2010033993 publisher "New York : Fordham University Press,".
- 2010033993 subject "338.4/730223 22".
- 2010033993 subject "Mass media Economic aspects.".
- 2010033993 subject "Mass media Finance.".
- 2010033993 subject "P96.E25 P528 2011".
- 2010033993 tableOfContents "Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.".
- 2010033993 title "The economics and financing of media companies / Robert G. Picard.".
- 2010033993 type "text".